Strategy Creation

Some of what we can do:

• Think through a strategy for growing the business. We are not into strategy as “great art”—beautifully crafted and researched strategies that the organization cannot figure out how to implement. We help companies reach for the art of the possible—winning strategies that are within their grasp.

• Take stock of organizational capabilities required to execute well. Companies generally have many strengths that they can use to implement a strategy. But often they risk using these strengths in overdrive and failing to develop new ones that are required to pull off a strategy. We help you sort out which capabilities to leverage and what to build.

• Assess which of the parts of the organization need adjustment to support strategy execution —structure, systems, skills, staff, shared values or style (of leading). Often leaders grab for the levers that they know how to use or are the “usual suspects”—let's reorganize. We help you figure out what to change and what not to change and in what order.

An example:

A fast growing mid market company decided on a high-level strategy shift from a product to customer focus but needed help in figuring out how to get the people side working in concert with the strategy, so Jeannie:

• Helped the executive team articulate the strategy in ways that were meaningful to the company team members

• Line up customer satisfaction and internal employee satisfaction measurement systems to measure both sides of the coin.

• Design and roll out a program that brought “front end” sales professionals together with “back end” service/operations professionals to get on the same page about the meaning of the strategy and what each needed to do to collaborate to exceed customer expectations

Helping to achieve growth in revenues from $500 million to a $1 billion in three years.

"Jeannie is great at helping executives with strategy. She is adept at getting them to draw the straightest possible line from strategy to practical tactics that get results."

Holly Kurtz , SVP, Corporate HR, Wells Fargo

Client Quotes:

"When our company wanted to implement a customer driven strategy, I partnered with Jeannie. She thinks just like a marketing person  --  always working from the "client perspective in" to change the culture.  I was amazed at her skill in working with everyone in our company, regardless of their level of responsibility and experience to help them understand the impact of their specific role on our customers and how to work together across boundaries to deliver customer value."